Malt Bar

Malt Bar: A Beloved Classic Gets a Modern Update

A Nostalgic Treat With a Twist

The Malt Bar, a beloved confectionery treat that has been enjoyed for generations, is getting a modern update that is sure to delight fans and introduce it to a new audience. The classic combination of malted milk balls and chocolate is being reimagined with new flavors, textures, and formats that are sure to satisfy every craving.

A History of Sweet Indulgence

The Malt Bar has a rich history dating back to the early 1900s. It was first created by the Mars company as a way to use up leftover malted milk powder from their milkshake production. The original Malt Bar was a simple combination of malted milk balls and chocolate, but it quickly became a popular treat. Over the years, the Malt Bar has undergone several changes, including the addition of new flavors and the introduction of different formats, such as bite-sized pieces and snack packs.

Modernizing a Classic

The latest update to the Malt Bar is the most significant in its history. Mars has partnered with award-winning chef David Chang to create a new line of Malt Bars that are both nostalgic and innovative. The new flavors include Salted Caramel, Espresso, and Peanut Butter, and they feature a variety of textures, such as crunchy malted milk balls, smooth chocolate, and chewy caramel.

A Treat for Every Taste

The new Malt Bars are sure to appeal to a wide range of tastes. The Salted Caramel flavor is a perfect balance of sweet and salty, with a rich caramel filling and a hint of sea salt. The Espresso flavor is a coffee lover's dream, with a bold espresso filling and a dark chocolate coating. The Peanut Butter flavor is a classic combination that is sure to please everyone.

A Convenient and Craveable Snack

The new Malt Bars are also available in a variety of convenient formats. The single-serve packs are perfect for a quick snack on the go, while the larger packs are ideal for sharing with friends and family. No matter how you enjoy them, the new Malt Bars are sure to satisfy your sweet tooth.

Conclusion

The Malt Bar is a classic confectionery treat that has been enjoyed for generations. The latest update to the Malt Bar is the most significant in its history, and it is sure to delight fans and introduce it to a new audience. With its new flavors, textures, and formats, the new Malt Bar is a treat for every taste and a convenient and craveable snack that you can enjoy anytime, anywhere.